Showcase harnesses the power of magic to promote new drama

TORONTO – Shaw Media’s Showcase is hoping its newest national, multiplatform marketing campaign will work like magic.The network has kicked off an extensive campaign in support of its new drama The Magicians, premiering January 25 at 9:00 PM ET/PT. Based upon Lev Grossman's best-selling books, The Magicians centres around Brakebills University, a secret institution specializing in magic. There, amidst an unorthodox education of spellcasting, a group of twenty-something friends soon discover that a magical fantasy world they read about as children is all too real.The campaign plays off of the theme of magic in the real world and positions The Magicians as...