TORONTO – Canadians scrambling for a last minute present now have the option to give the gift of CraveTV.
For the first time ever, CraveTV gift cards are now available for purchase in-store, exclusively at participating Loblaws stores. The gift cards are available in denominations of $30 and $50 or electronic gift subscriptions are available at CraveTV.ca/gift in increments of three, six, or 12 months.
“Everyone knows gift cards are a huge business, especially for last-minute shoppers, and we’re super excited to be in that space with CraveTV gift cards at Loblaws,” said Tracey Pearce, president of distribution and pay at Bell Media, in the news release. “This is a fantastic opportunity for us to grow the CraveTV brand and makes it easier than ever to purchase or gift a subscription.”
Holiday season programming on the Bell Media-owned streaming service includes new episodes of original comedy Letterkenny, which begins streaming on Christmas Day, as well as the CraveTV Holiday Collection featuring holiday-themed episodes of favourite TV series.
The gift cards come in addition to other CraveTV marketing efforts earlier this year such as a promotion with McDonald’s Monopoly, Virgin Mobile, Chefs Plate, and CTV Morning Live.
