shomi, Twitter use new "quiz cards" in launch marketing campaign

TORONTO – shomi is joining forces with Twitter on a unique marketing campaign built to engage “entertainment lovers” (and potential new subscribers) on the social media platform in an effort to build brand awareness of the new subscription streaming service.The campaign uses configurator cards on Twitter, creating Twitter quiz cards that helps users decide what they should watch on shomi based on how they are feeling. The quiz leads the user through a selection of questions to help people decide what to binge first on shomi in a fun, interactive way. shomi will be using Promoted Tweets and Promoted Accounts, and a Promoted trend (#readysetshomi) to...