Shomi, the "new age video clerk", is officially unveiled by Rogers and Shaw

By Linda Stuart

TORONTO - Finally putting an end to months of speculation over plans to launch a Canadian subscription video-on-demand service, Rogers Media and joint-venture partner Shaw Media announced the highly anticipated SVoD service, dubbed shomi, in Toronto on Tuesday.Cartt.ca broke the story in January that Rogers was working on an over-the-top video portal, but despite being continually pressed on the subject, until today, Rogers execs wouldn’t comment publically on the service other than Rogers CEO Guy Laurence’s recent cryptic allusion to the “Loch Ness Monster”.And Cartt.ca doesn’t want to take it personally that Rogers and Shaw decided to officially unveil shomi while...