“Shift from volume to value” strategy weighs on Q4 profits at Rogers

TORONTO - Rogers’ fourth quarter profits fell 7% despite gains in its Wireless and Media divisions, the company announced Thursday.For the quarter ended December 31, 2014, Rogers posted net income of $297 million, down from $320 million in the fourth quarter of 2013, on operating revenue of $3.37 billion, which increased 4% from $3.24 billion year-over-year. Adjusted net income was $355 million which dipped 1% from $357 million last year.Rogers said that the lift in consolidated revenue reflected 3% revenue growth in Wireless and 20% in Media, flat revenue in Cable, and a decline of 1% in Business Solutions. Wireless...