Shaw’s Food Network Canada, ‘ET Canada’ cozies up with Loblaw’s President’s Choice

TORONTO – Shaw Media is teaming up with Loblaw Companies on a multi-platform holiday campaign designed to promote the grocery chain’s new President’s Choice (PC) Insider’s Collection line.The three-tiered campaign, which kicked off this week, features Shaw’s Food Network as the stage, entertainment show ET Canada as the host, and President’s Choice products as the star, reads the news release. It includes special features shot at a PC pop-up boutique in downtown Toronto that is offering samples of the 70 new products.The campaign components extend to three, PC-branded programming blocks appearing on either Food Network Canada or Global’s on air...