CALGARY – Shaw Communications has extended its partnership with the Western Hockey League (WHL) through the 2013/14 hockey season.
Shaw aired live coverage as the local broadcaster of all 56 games in the 2009 season from 21 cities and towns across Western Canada, and said that more than 2.5 million Shaw Cable and Shaw Direct customers tuned in over the regular season.
"As a family run company Shaw understands the importance of staying connected to our communities and to local events," said Shaw president Peter Bissonnette, in the announcement. "Our coverage of the 2009 WHL season drew more than three million viewers, with more than one million unique viewers during the playoffs. This is a clear demonstration of the value our customers place in Shaw TV’s local programming."
