CALGARY – Shaw Communications is thinking pink with a new campaign that aims to shut down bullying.
The Calgary-based company has pledged to donate $1 to bullying prevention programs in Canada for every social media post using #PinkShirtPromise from now to Pink Shirt Day on February 22.
Now in its third year, the #PinkShirtPromise campaign has seen thousands of Canadians make commitments to join the movement against bullying. This year, Shaw will be supporting the Canadian Red Cross program Beyond the Hurt which educates Canadian youth in grades 6-12 through training and certifying Youth Facilitators in schools and youth-serving organizations.
"The research is increasingly clear that bullying has become a significant public health issue that requires people working together to eliminate it," said Shaw’s communications and public relations VP Chethan Lakshman, in the news release. "Every social media post made with the Pink Shirt Promise hashtag represents an individual willing to take a stand, speak up, or make a positive commitment for kids and youth while generating funds to support the real and lasting efforts of charities working to end bullying."
To make it easier for Canadians to post their #PinkShirtPromise pledges, Shaw said that it will open up its Shaw Go WiFi Network across Western Canada on Pink Shirt Day, February 22.
