CALGARY – Shaw Communications will become the first Canadian communications provider to offer 3-D content after signing on as the exclusive Canadian 3D distributor of golf’s 2010 Masters Tournament.
Approximately two hours per day of live 3D coverage will be broadcast from the tournament, which is scheduled for April 7 – 11 in Augusta, Georgia. The limited 3D coverage will focus on the back nine holes of Augusta National Golf Club, and will allow Shaw customers to use different camera angles produced by the Masters.
"We are thrilled to provide this inaugural, never-before seen footage to our HD customers in Western Canada," said president Peter Bissonnette, in the announcement. "We have a history of being an innovator in the broadcast marketplace and are proud to be the first to provide this ground-breaking technology so our customers can experience the excitement of the Masters in a completely new format. We will continue to pioneer Canadian television and search for new and innovative opportunities."
To watch the coverage, Shaw HD customers will require a 3D television, the TV manufacturer’s specified 3D glasses and a Shaw HD cable box. Shaw will provide the Masters in 3D free to customers on HD channel 318, and coverage will also be available in HD and SD.
