CALGARY — Shaw Communications and the B.C. Hockey League (BCHL) announced today they are teaming up once again for the “Brighter Communities powered by Shaw” fundraising initiative, a text-to-donate program supporting local charities in B.C. communities.
“For the second year in a row, each of the 17 Canadian BCHL teams are partnering with a local charitable organization that is working to make a difference in the lives of children and youth in their community. Beginning today until May 31, fans can make a $10 donation to support their team’s charity by texting a unique code to 41010,” explains a Shaw press release.
A list of the BCHL teams, their chosen charities and the respective codes can be found at bchl.ca/shaw.
Shaw will match every donation, up to a total of $3,000 per charity.
“We started the Brighter Communities initiative with the BCHL last spring as a way to help keep the community connected, and to support the organizations that were facing immense fundraising challenges due to the pandemic,” said Chethan Lakshman, vice-president of external affairs at Shaw Communications, in the press release.
“This year, we are excited to continue working with the league, the teams, and all of the fans to raise more money for these charities and celebrate the start of the Shaw BCHL Playoffs in just a few short weeks,” Lakshman said.
“We are thrilled to once again work with Shaw on this campaign to raise money for local charities in our province,” said Chris Hebb, BCHL commissioner. “Last year’s initiative was a major success, and we look forward to raising even more funds this year to help kids and families in our communities.”
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