TORONTO – Three month old Shaw Premium Audience Network (S.P.A.N.) has added CBS.com, TV.com and CNBC.com to its roster of partner sites, which also includes exclusive digital representation agreements with NBC and A+E Networks.
S.P.A.N. is built on Shaw Media’s own broadcast digital properties, including FoodNetwork.ca, GlobalTV.com, HGTV.ca and Showcase.ca, as well as a growing number of partner sites such as AccessHollywood.com, BravoTV.com, MyLifetime.com, and SyFy.com.
Wednesday’s announcement said that S.P.A.N has nearly tripled its on-line reach from 2.2 million to 6.2 million unique visitors since launch, offering advertisers an array of custom sponsorship and content integration opportunities.
“As we continue to grow the S.P.A.N. portfolio, our focus remains on building a quality audience alongside powerful creative so that advertisers can integrate their messages in a meaningful, valuable way,” said Paul Burns, VP of digital media for Shaw Communications, in the announcement. “Our goal is to build an environment that advertisers can trust, and which is unmatched in terms of both quality and performance.”
