TORONTO – Shaw Media has expanded its partnership for Canadian digital sales with CBS Interactive by adding a number of new websites, including CBSNews.com and CBSSports.com, to the Shaw Premium Audience Network (S.P.A.N.).
The other new sites include CNET; CHOW.com; GameSpot.com; MaxPreps.com; Metacritic.com; TechRepublic.com; ZDNet.com and UrbanBaby. Since its launch last May, Shaw Media says that S.P.A.N. has more than quadrupled its online reach and now offers advertisers access to more than ten million total unique visitors per month, particularly highly captive male audiences.
"S.P.A.N. is a powerful tool for cross-platform message delivery, providing advertisers with the most desired audiences across a network of premium digital properties," said Paul Burns, VP of digital media, in the announcement. "With the addition of more high-traffic CBS Interactive sites, we have been able to further build on Shaw Media's position as a digital leader by making premium video ad units available to our clients."
