Radio / Television News

Shaw offering up The Masters in 3D


CALGARY – Beginning April 6, Shaw Digital Cable and Shaw Direct customers will be able to access live 3D coverage of the 2011 Masters.

"In the past year, we’ve brought a number of best-in-class sports programming to our customers in 3D including the World Cup, Heritage Classic and Winter Classic," said Peter Bissonnette, president, Shaw Communications, in a press release. "As entertainment continues to trend toward larger than life screens, we’re able to stay ahead of the curve in being able to deliver world-class High Definition quality to our customers."

(No word though on how many – or few – Shaw customers have 3D sets and the needed glasses.)

The 3D coverage will focus on the back nine holes of the Augusta National Golf Club, allowing Shaw and Shaw Direct customers to experience the tournament in a completely new and engaging way, using different camera angles produced by the Masters.

www.shaw.ca