Shaw named first ever presenting partner of CFL’s Grey Cup in new partnership

CALGARY – Shaw Communications has inked a partnership agreement with the Canadian Football League (CFL) that includes becoming the first ever presenting sponsor of the Grey Cup.The multi-year partnership also names Shaw the official telecommunications partner of the CFL, and includes sponsorship components such as prominent branding across CFL broadcasts on TSN and the official broadcasters of the CFL and the Grey Cup. In addition, a new content series called Shaw Road to the Grey Cup will air during CFL game broadcasts, and will also be prevalent on TSN and CFL digital properties. Leading up to the Grey Cup, Shaw will be the...