Shaw Media targets millennials with action dramas and advertisers with advanced analytics at 2015 upfronts

By etan vlessing

TORONTO – Despite relentless digital disruption and CRTC deregulation causing stormy seas for Canadian broadcasters, top Shaw Media programmer Christine Shipton on Wednesday said she isn't ready to build an ark.The network's chief creative officer instead told Cartt.ca she remains committed to – and after the recent Los Angeles Screenings – heavily invested in, that traditional advertising stalwart – conventional TV."It's not like we are going to suddenly readjust our schedule because there are over-the-top competitors. It's not suddenly in our minds to make a left-turn to what we are offering," Shipton said as her network got its 2015-16 upfront...