TORONTO – Big Brother Canada is getting some big sponsors for its inaugural season. In addition to the $100,000 grand prize, official series sponsors The Brick and Chevrolet are upping the stakes for houseguests by providing a $25,000 gift card to The Brick and an all-new 2013 Chevrolet Trax to the winner of Big Brother Canada. Ramada Worldwide has also signed on to provide the 24-hour live feed. Big Brother Canada premieres February 27th at 9pm ET/PT on Slice.
The U.S. version of Endemol’s international hit format, Big Brother, has been a top performing series throughout its past 14 seasons on Global. The innovative sponsorship agreements developed with The Brick, Chevrolet and Ramada Worldwide offer all parties the opportunity to reach an expansive audience in-show, on-air, in-store and online says Shaw.
“Big Brother Canada’s unique format featuring live components, a massive digital platform and the Big Brother Canada house, provides our partners with a monumental amount of brand visibility and exclusive integration opportunities, enabling them to reach consumers in-show, on-air as well as in the digital space,” said Errol Da-Re, Senior Vice President of Sales for Shaw Media.
As the official furnisher of Big Brother Canada, The Brick is supplying over 200 items, valued at over $170,000, for the Big Brother Canada house, including: furniture, mattresses, appliances, home electronics, including all furnishings in the legendary HOH room. Additional sponsorship elements include:
· A $25,000 gift card for the winner of Big Brother Canada to spend in-store.
· Various Brick locations offering in-store products inspired by those seen in the Big Brother Canada house.
· A national contest sponsored by The Brick, offering fans the chance to win their own HOH inspired room and an all-expenses paid trip to the Big Brother Canada live finale.
· Promotion of Big Brother Canada in-store, in a series of nationally distributed flyers, on their website and via social media outlets – all contributing to a total of over 46,000,000 impressions.
· Recognition in all 29 episodes through in show series prize sequences, bumpers, billboards, product integration, and in tagged promos on Slice throughout run of series and across all Specialty channels the week of launch.
Additional unique elements of their partnership include:
· A national finale contest sponsored by Chevrolet will be available to fans via bigbrothercanada.ca. Viewers will have the chance to enter to win an all-expenses paid trip to the Big Brother Canada live finale episode.
· Connecting consumers with the brand through seamless integrations, online presence and network association.
