Shaw Media partners with Rentrak for on-demand audience measurement

TORONTO – Shaw Media has tapped digital media measurement and research company Rentrak to provide on-demand audience measurement services for its Global Television Network and Food Network Canada."With on-demand advertising now part of Shaw Media's broadcast sales offering, the granular data available through OnDemand Essentials will be invaluable as we seek to best understand the performance of our networks on the platform," said Errol Da-Re, Shaw Media's SVP of sales, in the announcement.Rentrak will provide daily, census-level on-demand data via its OnDemand Essentials service.“We are proud to be working with Shaw Media as they utilize Rentrak's third party reporting to measure...