TORONTO – Shaw Media has inked an exclusive partnership with social networking platform GetGlue which will allow viewers to ‘check-in’ with some of its most popular domestic programming.
Through its website and mobile application, New York-based GetGlue allows users to share details about the entertainment they consume, and discuss their tastes with friends and other fans. The more users check-in, the more GetGlue can recommend additional entertainment options they might be interested in.
With each check-in, users will be able to unlock and display exclusive sticker rewards for tuning in to selected Shaw Media shows, starting with the season premiere of Top Chef Canada on March 12 at 10pm ET/PT. This spring and summer, viewers will also be able to connect with series such as Real Housewives of Vancouver, Continuum, Lost Girl, and Canada Sings.
“Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership,” said Chris Harris, head of online content at Shaw Media, in the announcement. “Working with GetGlue will help us to increase our social media footprint and the online reach of our Canadian programming, ultimately fueling conversation and providing additional value for our loyal audiences.”
