Shaw Media hires a pair of new marketers

TORONTO – Shaw Media announced today it has made a couple of new hires in its marketing department.Sherida German has been appointed to the newly created role of senior director, marketing, Global News. In this role, she will oversee all news marketing and community relations strategy for the Global stations across the country, as well as Global National. German first the company in 1998 and most recently negotiated the largest co-marketing initiative in the company’s history with Johnson & Johnson’s brand Motrin, which resulted in brand exposure for TVtropolis and Wipeout Canada in 1,400 major national retail outlets.She will report...