TORONTO – Shaw Media announced today it has made a couple of new hires in its marketing department.
Sherida German has been appointed to the newly created role of senior director, marketing, Global News. In this role, she will oversee all news marketing and community relations strategy for the Global stations across the country, as well as Global National. German first the company in 1998 and most recently negotiated the largest co-marketing initiative in the company’s history with Johnson & Johnson’s brand Motrin, which resulted in brand exposure for TVtropolis and Wipeout Canada in 1,400 major national retail outlets.
She will report to Jamie Schouela, Shaw Media’s vice-president, marketing. An external search for her replacement on the specialty team is currently under way.
Shaw Media also added that Jason Keown has joined the team as senior director, marketing – Global Entertainment. He will oversee all on-air/off-air/online promotion and publicity for Global prime time, including ET Canada. Keown comes to Shaw Media with a wide marketing background, having most recently led consumer marketing in Canada for Burger King and prior to that worked at Rogers. He will also report to Schouela.
