Shaw Media, Febreze, cozy up on 'sleep channels'

TORONTO – Shaw Media wants to help its viewers enjoy a good night’s sleep.The company launched three new on-demand channels this week via its Global Go video app and Global's video on demand portal featuring program combining soothing music and images. The channels, in association with Febreze, illustrate the three new scents from the Febreze Sleep Serenity Collection - 'Moonlit Lavender', 'Warm Milk & Honey' and 'Quiet Jasmine'. Each scent is designed for use in the bedroom.Shaw Media produced three 15 second promotional spots that are currently airing between 10:00 PM and 2:00 AM, a time frame identified when most people...