TORONTO – Shaw Media wants to help its viewers enjoy a good night’s sleep.
The company launched three new on-demand channels this week via its Global Go video app and Global's video on demand portal featuring program combining soothing music and images. The channels, in association with Febreze, illustrate the three new scents from the Febreze Sleep Serenity Collection – 'Moonlit Lavender', 'Warm Milk & Honey' and 'Quiet Jasmine'. Each scent is designed for use in the bedroom.
Shaw Media produced three 15 second promotional spots that are currently airing between 10:00 PM and 2:00 AM, a time frame identified when most people are having trouble falling asleep. The spots direct viewers to the Febreze Sleep On-Demand access points, where the content of each “program” includes an introduction followed by 60 minutes of calming content.
The Febreze Sleep On-Demand campaign began this week on a number of Shaw Media properties and is running simultaneously with the Febreze brand sell schedule.
“Our Marketing Ventures integrated sales force has created a truly original national campaign that illustrates the depth and breadth of what we can accomplish on behalf of our advertisers,” said Errol Da-Ré, Shaw Media’s SVP sales, in the news release. “This campaign successfully provides viewers/consumers with the opportunity to interact with the Febreze brand on a completely unexpected level.”
