Shaw Media builds on top brands with original, cross-platform content

TORONTO - Shaw Media announced a series of original digital initiatives designed to build on, and extend, its Global, History Canada, Food Network Canada, and HGTV Canada brands.According to the news release, the cross-platform content expands its conventional and specialty brands to enhance fan engagement and provide richer viewer experiences.The new digital initiatives include:The Second City Project (fall 2014)- Global TV is bringing the next generation of legendary Second City comedy talent to Shaw Media screens in The Second City Project, led by Bob Martin. Designed to bring premium sketch comedy to Canadian television as well as meet the insatiable appetite for short-form...