Radio / Television News

Shaw Media brings digital sales in-house under Mackrell


TORONTO - Shaw Media is building a new internal digital sales team after it transitions broadcast sales over from Postmedia Network, the company said Monday.  The team will be headed up by Graeme Mackrell, who has been with Shaw Media for over 14 years.“As digital increasingly becomes an important part of our clients marketing campaigns, we want to ensure that we have strong expertise in-house to work with our Sales and Marketing Ventures teams” said Errol Da-Ré, SVP of sales for Shaw Media, in a statement. “This will allow us to deliver highly integrated solutions across all platforms in a...