Shaw extends naming rights for Salmon Arm facility for another 15 years

SALMON ARM, BC - Shaw Communications has extended the naming rights for the Shaw Centre in Salmon Arm through 2035.The arena has received significant upgrades as part of the partnership extension, including a new sound system and video wall, which will contribute to enhanced user and fan experience with state-of-the-art equipment, according to Friday’s press release. Shaw will also provide operational contributions annually for the term of the contract.“Whether it’s to cheer on the Silverbacks, practice their skating skills or celebrate a birthday, the people of Salmon Arm have been drawn to Shaw Centre for nearly 20 years,” said Shaw’s external...