CALGARY – As reported last month by Cartt.ca, Shaw Communications is dropping the Cancom name from its repertoire of brands, changing it to Shaw Broadcast Services.
The company also announced some other new names:
* Cancom Tracking, a leading provider of electronic on-board computing and communication solutions for the Canadian trucking industry, will be re-named as Shaw Tracking.
* Star Choice Communications, Canada’s second-largest DTH satellite television provider, will now be branded as Star Choice, a Shaw Company.
* Big Pipe, an operator of a national fibre-optic backbone network of data networking and Internet services, will change its name to Shaw Business Solutions.
"The Shaw brand is an established name with tremendous credibility and recognition," said Peter Bissonnette, president of Shaw Communications, in a release. "The consolidation of all of our company names under one brand is more than just changing a logo; it is about building a consistent identity that reflects who we are and what we stand for in the eyes of our customers, employees, and stakeholders. This decision will help us strengthen our position as a leading national entertainment and communications provider while maintaining customer service excellence across all companies."
