CALGARY – Shaw Direct and Xplornet have signed a marketing agreement that they say is designed to offer more value to new and existing customers.
The two companies said Wednesday that the accord will allow them to promote the other’s services – Shaw Direct’s DTH video and Xplornet’s Internet – to their respective urban customers. While the price of the bundle was not announced, the offer will be available starting May 9, 2012.
"Partnering with Xplornet will provide our rural customers with an exclusive bundle that fits their needs – and is part of our commitment as a leader in satellite technology and service", said Shaw Communications president Peter Bissonnette, in the announcement.
"With the broad reach and appeal of Shaw Direct's video service, this initiative will support the adoption of high-speed Internet in rural Canada as well as our business growth", added Xplornet CEO John Maduri.
