Cable / Telecom News

Shaw CMO Little to leave the company


CALGARY – Shaw Communications executive vice-president, chief marketing and culture officer Jim Little is leaving the company on May 4th, reported the Globe and Mail Wednesday.The story says Little (pictured) has decided to retire and that marketing functions will be redistributed to be run by each of the company’s individual business units.Little joined the company in March of 2012 from the Royal Bank to be its chief marketing officer and was responsible for the overhaul in the company’s marketing and promotion activities, most notably the animated Shaw robots which have become the hallmark of its consumer advertising.In 2013 he was...