Rogers announces new five-year deal as title sponsor
CALGARY – Rogers Communications said Tuesday the Shaw Charity Classic golf tournament presented by Rogers has reached a key milestone, raising more than $100 million since its inception for children’s charities across Alberta.
In 2023 alone, the 11th annual tournament raised $18.7 million for 272 charities, which included a $1 million donation by Rogers to support Shaw Birdies for Kids presented by AtlaLink. This brings the total raised since the tournament’s inception to $112.3 million, says a press release.
“The charitable giving arm of the event, created in 2015, supports thousands of youth across the province annually in areas that include counselling, sports, and family support,” the release says.
Rogers also announced a new five-year deal as title sponsor for the tournament.
“We believe in the power of sport to connect us, to unite us, and to make our communities stronger,” said Tony Staffieri, Rogers president and CEO, in the release. “We are immensely proud to honour the legacy of the Shaw family and to announce a new five-year deal to help support children’s charities across Alberta. We are deeply committed to the province, and this is just one more way we are investing in Alberta as we come together with Shaw.”
“Since the beginning, we have stayed true to our vision for bringing this professional golf tournament to Calgary to benefit charities, children, and families in Alberta. We are grateful for the generous support of Canadians across the country who have all chipped in to help us make another significant donation,” said Jim Riddell, chair of the philanthropic Patron Group, which backs the tournament.
“I know we will continue to have a tremendous impact on the lives of thousands of Alberta youth while expanding on this unparalleled legacy with the support of Rogers Communications over the next five years,” Riddell added.
As part of its five-year title sponsorship, Rogers will provide customers with more free access to the tournament as well as unique experiences, including behind-the-scenes moments with players, according to the release. The company will also partner with Rogers-owned Calgary media outlets to drive awareness and amplification of the event, the release says.
The Shaw Charity Classic is the PGA Tour Champions’ only Canadian event. Next year’s tournament will be held Aug. 14-18 at the Canyon Meadows Golf and Country Club in Calgary.
