Shaw Business launches new digital marketing solution

CALGARY — Saying it’s a solution to help business owners build customer relationships and increase in-store traffic, Shaw Communications today announced the launch of SmartTarget for Shaw Business customers. The all-in-one digital marketing and advanced insights solution leverages Shaw’s SmartWiFi service and new technology to give business owners a deeper understanding of who their customers are and what they want, as well as the ability to drive traffic to their brick-and-mortar locations, boost revenue and create repeat customers, says the Shaw press release. SmartTarget is available as an add-on to Shaw’s SmartWiFi service, providing businesses with detailed customer demographic insights...