Shaw amplifies advertisers' second-screen exposure with new Twitter partnership

TORONTO – Shaw Media announced today it is the first Canadian media company to join Twitter’s new Amplify program. Twitter’s recently launched program allows media brands – and their advertisers – to include short video clips from televised shows or sporting events within their tweets to complement their broadcasts, and get their message in front of viewers on their tablets and smartphones. U.S. media companies including A&E, Discovery, MLB.com, Time Inc. and New York magazine have already partnered with Twitter on the program. Shaw says Amplify Media is an integrated cross-platform tool that allows advertisers to reach new audiences on...