CALGARY – Shaw wants to be invited to your next family reunion.
On the heels of its Fill the Food Banks campaign, Shaw has launched the Amazing Family Reunion contest as the next initiative in its ‘Together is Amazing’ charitable campaign.
The contest, which kicked off on Monday and runs through January 15, 2011, invites Canadians to create a virtual scrapbook page sharing their story of why they would like to reunite their family. Ten winners will be chosen by a panel of judges and will create their dream family reunion, each valued up to $25,000.
"We want to bring people together. It’s a pretty simple concept, and when you think about it, it’s the foundation of our business”, said CEO Brad Shaw, in the announcement. “We’re lucky to get to do it every day through our products, and coupled with our Together is Amazing initiatives like filling food banks and the Amazing Family Reunion contest, we’re working to bring ‘togetherness’ to life in very special, meaningful ways."
