OTTAWA – The CRTC has told Shaw Cable it has to change its community channel ad policies. After coming across a rate card and hearing about Shaw Cable selling ad time during Western Hockey League games shown on its community cable channels, the Canadian Association of Broadcasters complained to the CRTC. This month, the Commission sided with the broadcasters. In the Broadcast Distribution Regulations , cable companies are not allowed to air traditional ad spots and there are limitations on the types of advertising community channels can air. Mainly, cable must stick to general branding or soft-sell sponsorship. For example,...
