Shaftesbury elevates Bennett to SVP creative, innovation

TORONTO - Shaftesbury has promoted Jay Bennett to senior vice-president, creative and innovation.In this newly created role, Bennett (pictured) will be responsible for the creative direction and innovation of the company, focusing on technology and multi-screen content including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury’s brand agency, shift2. He will also oversee marketing, research, audience engagement, and merchandising and licensing strategies across all divisions, as well as continue to oversee Shaftesbury’s digital studio, Smokebomb Entertainment.Bennett joined Smokebomb as creative director in September 2008 and was promoted to digital media VP and head of the division...