TORONTO – Shaftesbury has promoted Jay Bennett to senior vice-president, creative and innovation.
In this newly created role, Bennett (pictured) will be responsible for the creative direction and innovation of the company, focusing on technology and multi-screen content including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury’s brand agency, shift2. He will also oversee marketing, research, audience engagement, and merchandising and licensing strategies across all divisions, as well as continue to oversee Shaftesbury’s digital studio, Smokebomb Entertainment.
Bennett joined Smokebomb as creative director in September 2008 and was promoted to digital media VP and head of the division in June 2012. Prior to joining Smokebomb, he was creative director at Xenophile Media.
“Jay’s new role signals Shaftesbury’s expanded focus on exploring new content and revenue opportunities as media consumption habits continue to evolve and technology plays an increasingly significant role in creating new platforms and engaging audiences,” said Shaftesbury chairman and CEO Christina Jennings, in the announcement. “As a proven leader in the digital space, Jay will ensure Shaftesbury continues to innovate across all areas of the business.”
