OTTAWA – A telephone sex line infomercial should not have aired at 3:30 in the afternoon, the Canadian Broadcast Standards Council said today
The CBSC Ontario Regional Panel concluded that the 3:30 pm broadcast of this infomercial on Toronto’s Sun TV violated Clause 10 (Television Broadcasting) of the Canadian Association of Broadcasters’ (CAB) Code of Ethics.
The infomercial was for a telephone sex line called Canadates. It featured "young women in bikinis and high heels shown either individually or in groups, lying on a bed in provocative poses and making alluring facial expressions," says the CBSC release.
There were also scenes of the women talking on telephones, having a pillow fight and dancing while wearing revealing dresses (Ed Note: As, of course, all women do when on the phone with strange men…).
"Occasionally the women addressed the camera, urging male viewers to call, with lines such as ‘There are sexy girls in your area who want to talk to you right now. So pick up the phone and call.’ The broadcast included an advisory that indicated the program was a ‘paid advertisement’ and contained ‘sexually suggestive content and is intended for adults only,’" explains the release.
The CBSC received a complaint from a viewer who felt that this infomercial was inappropriate for broadcast at 3:30 pm on a Sunday afternoon. Sun TV acknowledged that this infomercial had been broadcast in error in that time slot and that they had instituted measures to ensure it did not happen again.
