Radio / Television News

Seven in ten Anglophones now stream audio online: MTM

OTTAWA – Despite a near limitless amount of choice of online audio choices, YouTube remains the most popular way that Canadian consumers listen to online audio, says a new report from Media Technology Monitor (MTM).Surrounded By Sound: Streaming Audio in 2017, Analysis of the English-Language Market looks at overall online audio trends, the popularity of various platforms and how Anglophones use them.Highlights from the report include:- streaming audio continues to be a popular online activity among seven in ten Anglophones, especially among the millennial set, students, and those with young children living in the home;- while YouTube is intended primarily for...