OTTAWA – Despite a near limitless amount of choice of online audio choices, YouTube remains the most popular way that Canadian consumers listen to online audio, says a new report from Media Technology Monitor (MTM).
Surrounded By Sound: Streaming Audio in 2017, Analysis of the English-Language Market looks at overall online audio trends, the popularity of various platforms and how Anglophones use them.
Highlights from the report include:
– streaming audio continues to be a popular online activity among seven in ten Anglophones, especially among the millennial set, students, and those with young children living in the home;
– while YouTube is intended primarily for video hosting, 57% of Anglophones use the service to stream music; and
– despite the popularity of online audio, Anglophones are still investing more time on AM/FM radio via a receiver.
MTM is a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada).
