Selling digital ranks "the lowest" on Shaw priority list

CALGARY – To the chagrin (but maybe not the surprise) of Canadian broadcasters, Shaw Communications CEO Jim Shaw said Thursday that pushing digital cable is not at the top of the company’s priority list. During its quarterly conference call with financial analysts to discuss its third quarter results, Shaw was asked why its strategy when it comes to marketing digital cable is so different when compared to Rogers. While Rogers carries just about every channel under the sun and strongly markets digital cable, Shaw has been far more reluctant to add many of the new category two channels and has...