TORONTO – Bryan Segal has been named managing director for Videology’s Canadian business, succeeding Ryan Ladisa who is leaving the company after a transitional period to pursue outside interests.
Segal (pictured) brings over 20 years of business development, operational acumen, and client relationship expertise to the role. He was most recently CEO of Engagement Labs, but spent the majority of his digital media career at comScore where as vice-president, he helped clients such as Bell Media, Rogers, Corus, Yellow Pages Group, Facebook, Google, Yahoo, GroupM, Publicis Groupe, Interpublic Group and Omnicom Media to develop data-based solutions to solve their business challenges and drive results. He is also a board member of the IAB Canada.
In his new role, Segal will work with Videology's North American leadership team to strategically market and deploy Videology's products and solutions to the Canadian marketplace. He will also lead the company's Canadian sales, operations, and business development efforts.
Segal will report to Videology's COO Tom McMahon.
"Our Canadian business has shown exponential growth in both revenue and client diversity over the past several years”, said McMahon, in Monday’s announcement. "Bryan's deep experience in leading and shaping strategies within digitally-focused organizations, and his understanding of the complexities that clients now face as technology has become a critical part of their business, makes him remarkably well-suited to lead Videology Canada toward our next phase of growth."
Videology is a software provider for converged TV and video advertising.
