Seevibes buys France's TvTweet as part of European expansion

MONTREAL – Canadian social TV audience measurement service Seevibes is expanding to Europe after acquiring French social TV measurement firm TvTweet. Financial terms of the deal were not disclosed. Founded in Bordeaux in 2011, TvTweet is already present in seven European countries, covering more than 100 media, and working with industry names that include Orange, TF1 and NRJ12. Seevibes said Monday that it will soon open an office in France to jump-start its development in Europe. With a database of several thousand TV shows and 500 top brands, Seevibes measures and analyzes television’s social media audience for advertisers and broadcasters...