IN THE MIDST OF THE RECESSION, when big advertisers like carmakers were hardly spending and traditional media like television and newspapers were bearing the full brunt of the pullback, I remember a conversation I had with someone I’ll dub a new media “true believer”.
(This month, Cartt.ca INVESTIGATES is analyzing the myriad changes underway in television advertising. Three weeks ago, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly. Two weeks ago we dove into the progress addressable ads are making (or not). Last week we analyzed interactive advertising,…
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OTTAWA – Many wireless providers are telling Industry Canada that it should restrict Inukshuk Internet’s ability to fully participate in the 2500 MHz spectrum auction.
MTS Allstream, Quebecor Media Inc., Shaw Communications, Telus Corp., and EastLink all suggested in comments to the 2500 MHz licensing process that it would be unfair to allow Inukshuk unfettered bidding in the auction because it owns 98% of licensed 2500 MHz bandwidth and a considerable chunk of the overall band. Inukshuk is a joint venture between Bell Canada and Rogers Communications.
For MTS, it’s no longer a question of whether competition is…
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TORONTO – The company has had its hiccups, but as of Thursday, Public Mobile has been open for a year.
The wireless start-up with the spectrum, G-band, that so few wanted (and some quite unique advertising that stands out from the crowd by cleverly using their very customers) has battled the incumbents and new competitors in the marketplace, in front of regulators and in the courts and emerged energized, says Bruce Kirby, the company’s vice-president of strategy and business development.
“It’s been a lively year,” he told Cartt.ca in an interview. “There has been some interesting behaviour by the incumbents who…
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TORONTO – Entertainment One’s Prentiss Fraser has been named board chair of Women in Film & Television – Toronto (WIFT-T) for the upcoming term, replacing outgoing chair Susan Ross.
“WIFT-T extends a sincere thank you to Susan for her dedication and invaluable leadership during her tenure as Chair,” said WIFT-T executive director Heather Webb, in the announcement. “The organization is now pleased to appoint Prentiss Fraser, another impressive industry leader who brings a wealth of experience and resources to the position.”
The board also announced that Jade Raymond, managing director at Ubisoft Toronto Inc. and Joanna Webb, SVP of programming and…
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OTTAWA – The country’s big Internet service providers will be required to provide static Internet protocol (IP) address allocation for their third-party Internet access (TPIA) services, the CRTC has ruled.
A static IP address is a number that is assigned to a device, such as a computer, to be its permanent address on the Internet. An ISP assigns the address when it provides an Internet access service to an end-user.
Cogeco, Rogers, Shaw and Videotron originally told the Commission that it is unclear whether the managed router solution they use to provide static IP addresses for business customers would work for their TPIA…
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THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly. Last week we dove into the progress addressable ads are making (or not).
This week we look at interactive, mobile and an ol’ standby and find that while new technology is changing consumer habits, neat content integration and other tech is ready to capitalize on it.
THE IDEA BEHIND INTERACTIVE television advertisements is that interactive options will not only improve…
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THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly.
This week, we dive into the actual work being done here – and elsewhere – on making advertising on television provide a far better return on investment.
THIS FALL, ADDRESSABLE TV advertising solutions provider Invidi is running a Canadian trial, along with Cogeco Cable and independent broadcaster CHCH. Capital Networks will manage the ad-insertion operation into Invidi’s Advatar system.
What Invidi does is build an inference engine that…
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ONE THING BECAME CLEAR pretty quick when I sat down to with Phil Lind a not long ago. He wanted to talk about fee-for-carriage.
The vice-chairman and executive vice-president, regulatory, at Rogers Communications gets a little animated and agitated when it comes to fee-for-carriage(or the renamed value-for-signal). Over four years ago, when we said (wrongly at the time) that it seemed inevitable the CRTC would grant OTA broadcasters the right to charge a fee for their signal, he called me up out of the blue to tell me in no uncertain terms how wrong I was.
For that particular proceeding,…
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TORONTO – Quebecor has asked the CRTC to intervene in its battle with Bell over Sun News.
As first reported by Cartt.ca, the new Quebecor’s news-talk channel was removed from the Bell TV satellite line-up at 10 a.m. Tuesday, May 3, and while Quebecor claims this is clearly a matter of undue preference under sections 9(1) and 9(2) of the Broadcast Distribution Regulations, Bell says that simply isn’t so and is but one of multiple disagreements the companies have with each other.
While the Sun News channel slot itself remains, the feed has been replaced with text telling customers that…
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SOON AFTER THE INTRODUCTION of TV in the late 1940s and early ’50s, came the 30-second commercial spot. It became the standard of television advertising and, despite complaints about its buckshot approach to hitting its intended audience, remains so today.
This celebrity of the television-advertising world feels ringed by metaphorical paparazzi, bobbing and clicking away. But there are other forms of revenue trying to nudge into the circle of stardom.
Product integration and sponsorship, a throwback from broadcast’s early days, is thriving. Online advertising, with its increased targeting capabilities is on the rise. And addressable and interactive ads—the 30-second spot…
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