OTTAWA ? Every content producer can follow unique logic in deciding whether to extend a content brand beyond its original media platform in today?s transmedia landscape ? and if the producer does extend the brand, that move leads to another decision: Which additional digital media should be used and how?
These questions were at the heart of a CMPA Prime Time panel, ?Digital Content ? When is Brand Extension Appropriate?? on Thursday.
Or, as panellist Caitlin O’Donovan noted, ?It’s a question of where does the brand live? Does it start as a toy, a TV show (or something else)? Most (children’s)…
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TORONTO – The comedy specialty channel Bite TV has rebranded with a new look to reposition the channel to a core demo of 18-49 year old males.
The new look, which is being rolled out on-air, online and in campaign elements, introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing. As well, key imagery from Bite’s programming is presented in black and white with key elements…
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OTTAWA – Despite the promise of cheaper and more widespread 4G services, Canadian cellphone customers are unlikely to see any real benefit from the 700 MHz auction to be held later this year says consumer rights group the Public Interest Advocacy Centre (PIAC). Industry Minister Christian Paradis officially outlined on Thursday the final regulations for the eagerly awaited spectrum auction.
While Paradis ensured “at least four providers in every region can acquire spectrum in the upcoming 700 MHz spectrum auction,” PIAC claims there have been no substantive changes to the upcoming auction rules to…
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GATINEAU – With today’s public release of BCE’s new application to acquire Astral Media, the CRTC has set the new hearing date for May 6.
In its second attempt to win CRTC approval, Bell and Astral Media’s renewed proposal includes a $174.64-million tangible benefits package that includes the development and promotion of new Canadian TV and film content in French and English and over $50 million in radio benefits. “This new application to the CRTC clearly demonstrates the tremendous value the combination of these two all-Canadian media brands will mean for the Canadian public and their broadcasting industry” said Bell…
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INDUSTRY MINISTER CHRISTIAN PARADIS’ head is spinning. After a couple of days on the ground at the Mobile World Congress in Barcelona, Spain, the Minister had talked to so many people and seen so much interesting new technology, he pronounced himself overwhelmed, impressed and excited by it all, in an interview with Cartt.ca on Tuesday.
MWC is one of the largest wireless industry conferences in the world with about 70,000 attendees – and it is known as the get-together where you’ll find the highest number of CEOs and other senior wireless executives. Thousands of vendors, app developers, handset makers and…
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TORONTO – Peace Point Entertainment has appointed Fiorella Grossi as the new Head of Development. Overseeing Peace Point’s Toronto based development team as well as the company’s development executives in Los Angeles and New York, Grossi will be responsible for assessing channel needs in Canada and the USA and grow the company’s already extensive slate of quality, award-winning content. She will also work closely with Peace Points Digital Team and international distribution division Peace Point Rights.
“Fiorella’s ‘perfect storm’ of experience as an award-winning producer and development executive for some of the industry’s top broadcasters…
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TORONTO – If you’re in the broadcast, recording, retail or live concert arms of the music industry; it’s time to vote for the 2013 Canadian Music & Broadcast Industry Awards at Canadian Music Week (CMW). Make yourself heard and register to vote today. Voting deadline is Friday, March 1.
CMW has also announced that Amanda Logan, radio announcer and assistant music director at CHUM FM in Toronto, is the recipient of the 2013 Allan Waters Young Broadcaster of the Year Award in Memory of Steve Young. The award will be presented during the Radio Consultants…
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TORONTO – In about 30 minutes, Omnicom Canada CEO Fred Forster put a good scare into a room of broadcasters and ad folks Monday afternoon when describing the impending near future for the TV advertising business.
In a speech to the Broadcast Executives Society lunch Forster, the head of Omnicom in Canada (Omnicom is a $14.5 billion global ad agency) painted a picture of how Big Data is taking over the media buying world, rendering the old metrics of CPMs (cost per thousand) and GRPs (gross ratings points) useless to agencies and their clients
“GRPs and the currency we see today…
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TORONTO – What could be a better place to roll out a Big Brother Canada Slop Truck than in Hogtown? The truck leverages two iconic Big Brother elements – slop and Big Brother personality Dan Gheesling (winner of season 10 and runner up in season 14). With Gheesling on board, the Slop Truck is touring around Toronto stopping at various high traffic locations to hand out samples of slop and giveaways to fans.
The truck is part of Slice’s biggest marketing campaign for a single series in the network’s history leading up to the Big…
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OTTAWA – Telesat is blaming an insurance claim for a $210 million drop in annual profit as reported in its quarterly and full year financials. Revenues for 2012 were $846 million, a 5% increase over the $809 million it recorded in 2011, but net income was only $27 million compared to $237 million in 2011, a decrease of $210 million.
“The 2012 net income was lower than 2011 due in part to the recognition in 2011 of a $135 million gain from insurance proceeds received in connection with an insurance claim filed for the failure…
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