OTTAWA ? Every content producer can follow unique logic in deciding whether to extend a content brand beyond its original media platform in today?s transmedia landscape ? and if the producer does extend the brand, that move leads to another decision: Which additional digital media should be used and how?
These questions were at the heart of a CMPA Prime Time panel, ?Digital Content ? When is Brand Extension Appropriate?? on Thursday.
Or, as panellist Caitlin O’Donovan noted, ?It’s a question of where does the brand live? Does it start as a toy, a TV show (or something else)? Most (children’s)…
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TORONTO – The comedy specialty channel Bite TV has rebranded with a new look to reposition the channel to a core demo of 18-49 year old males.
The new look, which is being rolled out on-air, online and in campaign elements, introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing. As well, key imagery from Bite’s programming is presented in black and white with key elements…
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OTTAWA – Despite the promise of cheaper and more widespread 4G services, Canadian cellphone customers are unlikely to see any real benefit from the 700 MHz auction to be held later this year says consumer rights group the Public Interest Advocacy Centre (PIAC). Industry Minister Christian Paradis officially outlined on Thursday the final regulations for the eagerly awaited spectrum auction.
While Paradis ensured “at least four providers in every region can acquire spectrum in the upcoming 700 MHz spectrum auction,” PIAC claims there have been no substantive changes to the upcoming auction rules to…
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PONTE VEDRA BEACH, FLA. and CALGARY, ALTA – Shaw Communications has been named the title sponsor of the Champions Tour tournament to be played at Canyon Meadows Golf & Country Club in Calgary, Alta. The tournament, to be known as the Shaw Charity Classic, will be held the week of August 26-Sept. 1, 2013.
“We are excited to be part of this international event in our hometown and help create a platform that celebrates our community and makes our charities even better,” said Brad Shaw, CEO, Shaw Communications. “We have grown from our roots as…
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TORONTO – ZEE Americas, in partnership with Ethnic Channels Group Limited (ECG), has announced the launch of Zee TV Canada on Shaw Cable.
ECG, a Canadian TV broadcasting, distribution and communications company specializing in multicultural television channels for the North American market, said the move to Shaw Cable will enable more than 94% of the South Asian households in Canada to access ZEE TV, a south Asian TV network. “Shaw Cable customers will be delighted with the plethora of content that Zee TV Canada has to offer," said Hari Srinivas, president…
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OTTAWA – It’s all in the CRTC’s hands now.
Following a review of BCE’s second $3.38 billion proposal to purchase Astral Media inside of 12 months, the Competition Bureau said late Monday it had reached an agreement with Bell “that preserves competition in the supply of English and French pay and specialty television programming services in Canada,” according to the Bureau’s press release.
Under the terms of the Consent Agreement filed with the Competition Tribunal Monday, Bell must divest itself of Astral Media’s ownership interests in Family Channel, Teletoon, Teletoon Retro, Disney XD, the Cartoon Network, Disney Jr. (English and French),…
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CALGARY – Following an explosion and major fire at its headquarters last July, Shaw Communications is planning a complete renovation and restoration of the Shaw Court building on 3 Avenue SW in downtown Calgary. The newly designed building will "set a benchmark for innovation in workplace and office design" and include collaborative workspaces, rooftop terraces with green space and an enhanced digital infrastructure.
"The development supports the urbanization of downtown Calgary and reflects Shaw's position as a corporate and community leader," said Brad Shaw, CEO, Shaw Communications Inc. "With up to 2,000 employees, Shaw's corporate headquarters…
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INDUSTRY MINISTER CHRISTIAN PARADIS’ head is spinning. After a couple of days on the ground at the Mobile World Congress in Barcelona, Spain, the Minister had talked to so many people and seen so much interesting new technology, he pronounced himself overwhelmed, impressed and excited by it all, in an interview with Cartt.ca on Tuesday.
MWC is one of the largest wireless industry conferences in the world with about 70,000 attendees – and it is known as the get-together where you’ll find the highest number of CEOs and other senior wireless executives. Thousands of vendors, app developers, handset makers and…
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TORONTO – Peace Point Entertainment has appointed Fiorella Grossi as the new Head of Development. Overseeing Peace Point’s Toronto based development team as well as the company’s development executives in Los Angeles and New York, Grossi will be responsible for assessing channel needs in Canada and the USA and grow the company’s already extensive slate of quality, award-winning content. She will also work closely with Peace Points Digital Team and international distribution division Peace Point Rights.
“Fiorella’s ‘perfect storm’ of experience as an award-winning producer and development executive for some of the industry’s top broadcasters…
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TORONTO – What could be a better place to roll out a Big Brother Canada Slop Truck than in Hogtown? The truck leverages two iconic Big Brother elements – slop and Big Brother personality Dan Gheesling (winner of season 10 and runner up in season 14). With Gheesling on board, the Slop Truck is touring around Toronto stopping at various high traffic locations to hand out samples of slop and giveaways to fans.
The truck is part of Slice’s biggest marketing campaign for a single series in the network’s history leading up to the Big…
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