TORONTO – Shaw Media is teaming up with Loblaw Companies on a multi-platform holiday campaign designed to promote the grocery chain’s new President’s Choice (PC) Insider’s Collection line.
The three-tiered campaign, which kicked off this week, features Shaw’s Food Network as the stage, entertainment show ET Canada as the host, and President’s Choice products as the star, reads the news release. It includes special features shot at a PC pop-up boutique in downtown Toronto that is offering samples of the 70 new products.
The campaign components extend to three, PC-branded programming blocks appearing on either Food Network Canada or Global’s…
Continue Reading
THERE CAN BE LITTLE DOUBT that local TV is in a difficult spot. Declining ad revenue, audience fragmentation and erosion, the challenges of digital platforms, a lack of a dual revenue stream and the list goes on. But what to do about it? Some argue for a complete revamp of the local TV funding approach, while others are saying the CRTC only need to give local broadcasters more flexibility to work within existing rules.
The state of local TV is black and white, at least when looking at the revenue picture. As Bell Canada notes in its intervention into the…
Continue Reading
TORONTO – Former Shaw Media exec Kathy Gardner has been named to the newly created position of vice-president, media insights at the Television Bureau of Canada (TVB), effective immediately.
With more than 30 years of industry experience in television, radio, digital, research, communications, and traffic, Gardner (pictured) was most recently VP strategic insight – research at Shaw Media. Prior to joining Shaw Media in 2002, she was the EVP media director at Bates Canada.
In her new role at TVB, Gardner will have oversight of the strategic direction and expansion of all research and planning initiatives, exploring and offering insight on…
Continue Reading
TORONTO – It was another first, as in my first communications or cultural industries conference that was trending in the top five on Twitter – along with the audience getting regular Twitter metrics updates at bio breaks and lunch.
Pretty cool for a Greybeard!
And it sure as shootin' is a new world: 66% of us have Smartphones now, 46% of us watch TV on the Internet, video has a scant seconds or less to win a viewer, and we’re immersed, for better or worse, in a $22 billion digital economy.
Walter Levitt, Chief Marketing Officer at Comedy Central in NYC –…
Continue Reading
OTTAWA – Canada’s publicly traded television service providers combined lost almost seven times more TV subscribers in the nine-month period ended August 31/September 30,2015 compared to the same period in 2014, according to new research released Monday.
Ottawa-based research and consulting firm Boon Dog Professional Services also found that BCE, Rogers, Shaw/Shaw Direct, Vidéotron, Cogeco, Telus, and MTS (IPTV subscribers only) combined lost a record 153,000 TV subscribers in their respective three fiscal 2015 quarters, up significantly from 22,000 lost in the same quarters in 2014.
In the three month period ended August 31/September 30 alone, which is traditionally a…
Continue Reading
TORONTO – Rogers Media on Thursday made official something most knew – that its partnership with youth-centric Vice Media will lead to the launch of a new specialty TV channel, Viceland, in early 2016.
Rogers Media president Rick Brace told Cartt.ca that the long-gestating Viceland channel replacing the media group's existing Bio specialty channel will help his company close a gap to reach fickle 18-to-34-year-olds prized by advertisers. "It's about filling a void for Rogers Media," said Brace in his first public comments since taking the helm at the company’s media division.
"Targeting millennials and understanding their needs and their concerns…
Continue Reading
GATINEAU – The third day of the Commissioner for Complaints for Telecommunication Services (CCTS) mandate review saw telecom providers in the West and East agree on a few changes to the complaints body. Quebecor Media and Shaw Communications noted in their respective testimony to the CRTC on Thursday they believe it’s natural for the CCTS to conduct some code interpretation.
They also believe that participation in the complaints body should be mandatory.
Peggy Tabet, senior director of regulatory affairs for telecommunications at Quebecor, noted under questioning that it’s about treating all players equally. In a world where the company is subjected…
Continue Reading
MONTREAL – Bell Canada said late Monday it has surpassed 2.7 million total TV customers in the third quarter of 2015 and launched “Enhanced Restart”, which lets customers go back in time, and “Trending”, which shows what Canadians are watching and lets customers join in.
(The company also said in its release it is now the largest TV provider in the country, passing the approximately 2.6 million TV customers served by Shaw Communications under its cable and satellite TV banners.)
"Bell has transformed into a broadband communications growth company in recent years, and becoming Canada's favourite TV provider is…
Continue Reading
GATINEAU – Rogers Communications told the CRTC on Wednesday that the Commissions for Complaints for Telecommunications Services (CCTS) should become “a destination of last resort” for consumer complaints.
The country’s largest wireless provider argued during day 2 on the hearing into the CCTS (click here for day one's coverage) the industry should take a page out of the banking sector’s playbook and adopt a model similar to that of the Ombudsman for Banking Services and Investments (OBSI). Kim Walker, Rogers’ Ombudsperson, said during her opening remarks that the OBSI is the final recourse for customers after…
Continue Reading
TORONTO – Shaw Media’s History is set to honour Canadian veterans with a lineup of commemorative programming from November 9 – 11, 2015.
Headlining the channel’s ‘Days of Remembrance’ programming is the fourth season of the award-winning documentary series War Story: Afghanistan which chronicles the moving, personal stories of soldiers in Canada’s longest conflict. Other programming includes the return of documentary series War Junk, as well as encore presentations of Canadian originals such as D-Day to Victory; Dig WW2; Air Aces; Camp X: Secret Agent School; The Great Escape: Secrets Revealed; Storming Juno; Dieppe Uncovered; and 28 Heroes.
In addition, Global…
Continue Reading
