PHILADELPHIA – Astral Media and Rogers Cable took home CTAM Mark Awards on Sunday night.
Astral won three (one gold, two silver) for its campaigns for Six Feet Under, Regenesis and The Sopranos in the TV Commercial/Promotion category.
Rogers won one gold for its multicultural campaign Bollywood Oye.
"It is an honour to be recognized by cable industry peers across North America for our marketing initiatives," said Domenic Vivolo, senior vice-president, marketing and sales, Astral Television Networks. "This kind of recognition speaks to the vision of our marketing and creative services teams in developing compelling and effective campaigns of…
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GATINEAU – The CRTC today called for comments on adding five foreign third language services to the eligible satellite list.
The Commission issued the notice today after receiving requests from the Canadian Cable Telecommunications Association and Rogers to add NTV Bangla, Azteca 13 International, TV Chile, TVE Internacional and Canal de las Estrellas Latinoamérica to the list of eligible satellite services for distribution on a digital basis.
NTV Bangla is a 24-hour general interest service offering a variety of programming including news, current affairs, sports, documentaries, comedies, movies, serial dramas, and children’s entertainment with 98% of its programming in…
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SAINT JOHN – Eastern telco Aliant is offering its customers a chance to buy a personal computer through the company.
Its new PC purchase program is a unique offer that will allow more Atlantic Canadians to get online. The program combines Aliant’s high speed Internet with a new home computer system, beginning at $54.95 a month (based on a three-year contract).
The company did not disclose which brand of computer it would be selling.
"Our research tells us that approximately 37% of Atlantic Canadians don’t have a computer or online access at home – this value-packed program will give…
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THE WIRELESS INDUSTRY AND broadcasters look to be readying themselves for a regulatory scuffle over the delivery of television to mobile phone handsets.
The wireless companies say that since the video signal they plan to make available to cell phone customers is delivered via IP, (over the Internet), that it therefore falls under the CRTC’s 1999 new media exemption order and should not be subject to regulation. Period. That order said the CRTC would stay out of regulating the Internet – a decision which was made when the web was still just a toddler, however.
The broadcasters say that television…
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TORONTO – David Garby has been hired as director, advertising sales for VisionTV.
An experienced advertising industry executive, he takes up this new position on July 25. He will be responsible for the continued growth of VisionTV’s advertising and sponsorship revenue as well as the expansion of its client list, while working hand in hand with VisionTV’s media partners, including Airtime Sales and Trillenium Media.
Before moving to VisionTV, Garby served as Account Manager for CHUM Television’s conventional stations. Prior to that, he worked on Craig Media’s launch of Toronto 1, and sold airtime for all of Craig’s conventional and…
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TORONTO – With the headlines in British Columbia and Alberta touting the Telus strike which began today, Rogers Telecom announced it’s expanding its local phone service further into the Lower Mainland of B.C., adding five more communities to its coverage area.
Port Coquitlam, Port Moody and the Newton area of Surrey are the main communities. With today’s announcement, Rogers Telecom facilities (formerly the Sprint Canada network, which Rogers purchased earlier this year) are now co-located in 160 wire centres across Canada.
"Residents and businesses in these Lower Mainland communities will now have a choice when it comes to selecting a…
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TORONTO – Rogers Cable and World Wrestling Entertainment officially launched WWE 24/7, a subscription video on demand service, today.
WWE 24/7 draws upon and will include some of the most popular, classic programming on television, including WWE’s highly-rated network shows, specials, record-breaking PPVs and best-selling videos from the company’s 75,000 hour library.
Fans who subscribe will have access to twenty hours of content at any given time, with four to five new hours of material rotated into the line-up every week. WWE 24/7 can be purchased for $9.95 per month. As an SVOD service, this enables viewers to watch…
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TORONTO – In a push to win some digital cable converts from the pro rasslin’ fandom, Rogers Cable and World Wrestling Entertainment will unveil the latest channel available on Rogers Digital on Wednesday.
While the name of the channel was not released, “the new content is exclusively available on Rogers in Canada,” says the company.
At the launch event Wednesday will be "Rowdy" Roddy Piper, WWE Legend and Hall of Famer; Bobby "The Brain" Heenan, WWE Legend and Hall of Famer; Hillbilly Jim, WWE Legend; "Mean" Gene Okerlund, WWE Announcer; “Digital” David Purdy, vice-president and general manager, television services,…
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TORONTO – With huge top and bottom line growth in radio, Corus Entertainment today went to some lengths to show that it isn’t just happenstance or an anomaly, but a broad-based resurgence.
The company’s third quarter results, released Thursday, showed the company’s radio profits surged by 21% on a 12% increase in ad revenue. For public companies, this is always challenging. It’s great news now, but then the company is under pressure to grow even more next year.
Company CEO John Cassaday showed financial analysts late Thursday afternoon how broadly-based the spike in ad revenue is, saying 12…
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TORONTO – While many of their radio brethren have either hopped on board one of the Canadian satellite radio license-holders or appealed to the government to rescind the licenses, Corus Radio and Rogers Radio have stayed on the sidelines.
During a conference call with financial analysts Thursday, Corus Entertainment CEO John Cassaday said that while he envisions some impact from Canadian Satellite Radio and SIRIUS Canada, they’re nothing but new competitors to overcome.
“Our view is that it is possible over time that there will be some impact on in-car tuning to radio but we believe that’s, in all…
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