TORONTO – With a company-wide push to emerge from its distant second-place spot in the TV ratings, Canadians will see Global Television get creative when marketing its fall programming this month and through the fall.
“We’re trying to kick things up a notch,” Walter Levitt, senior vice-president, marketing for CanWest MediaWorks, told www.cartt.ca on Monday. “We’re looking for new and inventive ways to make sure we’re in the minds and hearts of people.”
Viewers will have already seen the push behind new Fox program Prison Break, which Global is simulcasting – and which launches August 29th. It’s followed in…
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TORONTO – Technology Cancon will begin airing south of the border this fall on G4techTV. Call for Help, the first Canadian-produced G4techTV Canada television production, will be back into the homes of American fans in September on G4, the national cable and satellite network available in 53 million homes in the United States.
Call for Help airs at 6 p.m. ET and 9 p.m. PT weeknights on G4techTV Canada (which is owned jointly by Rogers Communications and Shaw Communications and operated by Rogers in Toronto).
This is the second international…
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OTTAWA – A number of Canada’s leading information technology companies (Rogers and Bell, for example) have united to urge the government to modernize the Telecommunications Act in order to promote the government’s entire agenda of competition, investment and commercialization.
The urging comes in a submission to the federal government’s Telecom Policy Review (TRP) delivered by the CATA-CAIP TelecomACT Working Group, a high-level panel drawn from the Canadian Association of Internet Providers (CAIP), and its parent organization, the Canadian Advanced Technology Alliance (CATA). Industry members included: MTS Allstream, Bell, Ericsson, MCI, Nakina Systems, Rogers, Telesat, Telus, Eagle.ca, AOL, Orbit.com, NetIdea.,…
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SAINT JOHN – Aliant recently announced two new initiatives in partnership with the Aliant Pioneer Volunteers to make back-to-school easier for children in need.
The BCE-owned eastern telco (serving New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland & Labrador) will make a $10 donation from every sale made under the Personal Computer (PC) Purchase Program and buy all backpacks for the Pioneer’s Backpacks for Kids program.
Also, to provide an opportunity for the general public to contribute, Aliant has organized a school supply drive across Atlantic Canada through its dealer locations. The Backpacks for Kids program provides backpacks…
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OTTAWA – Newly re-branded A-Channel Ottawa will air 20 Ottawa Senators games this National Hockey League season anniounced the hockey club and the station today.
2005-06 season schedule will see the CHUM channel air all 19 of the club’s Thursday evening games.
The 20-game package marks the fifth consecutive season the Senators are back with the station, which changed identification from The New RO to A-Channel this month.
Of the schedule, 13 games are home games from the Corel Centre. In addition, Rogers Sportsnet will simulcast a majority of A-Channel games in their East region, enabling those outside A-Channel’s…
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MONTREAL – Videotron is adding telephony customers as fast as it can keep up and the company announced today that it is rolling out its residential cable telephone service in Montreal.
Consumer response to Videotron’s new product has been strong and as of August 12, six months after the service was launched, more than 62,500 customers in Laval, the South Shore, the West Island and the Quebec City area had made the switch.
Those numbers make Videotron the leader among telecom companies in Canada that provide telephone service via IP (Internet Protocol) technology, but early reports out of Shaw,…
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LIVING IN THE BIG CITIES, it’s easy to forget – or to never think about – what it’s like in smaller, more remote communities.
A few months ago, I mentioned to a small operator how a far larger MSO still had some substantial 330 MHz and 450 MHz cable systems remaining to rebuild (with just a little mocking disdain in my voice). His response was a little bit sarcastic, wondering what’s wrong with systems like that, since much of his programming and data was still being delivered over such plant to presumably happy customers.
It cleared my head and…
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EDMONTON – According to the Telecommunication Workers Union (TWU) and the B.C. and Alberta Federations of Labour, four Calgary radio stations refuse to run radio spots in support of locked-out Telus workers. The radio campaign calls on customers to disconnect from Telus.
The 30-second radio spots, which start today, will run four-to-five times daily in Edmonton, Fort McMurray and throughout B.C. It’s considered a “heavy rotation,” notes Alberta Federation of Labour (AFL) President Gil McGowan, of the three week campaign, with a substantial budget of over $250,000 ($120,000 going for Alberta placement).
The four radio stations allegedly refusing to…
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TORONTO – For the first time in Canadian broadcasting, a made-in-Canada pay-TV program will get a second window on a conventional broadcaster.
Season one of ReGenesis will premiere Monday, August 29 on the Global Television Network following the two-hour premiere of Prison Break (except in Alberta and the Maritimes where ReGenesis will air beforehand).
Global, which has also committed to air season two (which will debut on Canadian pay-TV this fall), will air it in high definition, as well.
The popular one-hour dramatic series follows a team of scientists at the NORBAC (North American Biotechnology Advisory Commission) lab responsible…
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TORONTO – In what could be kind of a dress rehearsal for the companies’ Olympic coverage, Rogers Sportsnet, with TSN and CTV, today announced the three channels will jointly televise all 64 matches from the 2006 FIFA World Cup of soccer in Germany
Sportsnet acquired the Canadian broadcast rights for the event last November.
(CTV acquired the rights to the 2010 and 2012 Winter and Summer Olympics earlier this year, and will air the Games on the main network and TSN – and also brought in Rogers Media for Sportsnet, OMNI and its radio properties – as a partner.)…
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