TORONTO – The simple act of making sure advertisers mention their web address in their radio ad will boost those clients’ sales says a further analysis of the Foundation Research study released last month by the Radio Marketing Bureau.
“Over the past few years we’ve seen some significant growth in the marketing power of radio when combined with the Internet,” said Chris Bandak, president of Foundation Research Group. “This year was no exception and traditional radio ranks highest as the medium most used in combination with the Internet. So how does it work? A clever spot plays on the…
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OTTAWA – CRTC chair Konrad von Finckenstein didn’t touch much on the Canadian Television Fund (CTF), but did announce Thursday morning that the Commission would hold a hearing on new media in the fall or winter.
“I have nothing to say on that subject today, except that our decision and recommendations will be released in a timely manner,” von Finckenstein told a room of producers and other delegates at the Canadian Film and Television Production Association (CFTPA)’s Prime Time annual conference in Ottawa.
Canadian Heritage minister Josee Verner in a speech Friday night that kicked off the conference…
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TORONTO – On Monday, the Biography Channel kicks off a comprehensive rebranding of the network, now to be called Bio, the network for ‘Great People Watching’.
Bio will feature a new on-air look, logo (below), and shift in focus to reality programming and features on current newsmakers around the world. “Bio will provide Canadians with top-quality programming and special series that connect viewers with top personalities – from the Hollywood tabloid and pop culture favorites to the business and political juggernauts of the day,” says the release.
“We are excited to build on our already successful brand with the…
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TORONTO – The Directors Guild of Canada filed comments yesterday with the CRTC in support of public disclosure of aggregate financial data for over-the-air television and radio broadcasters.
DGC requested that revenue and expenditure information for media giants such as CTVgm, CanWest and Rogers be made public “in order to evaluate the manner in which CRTC policies are being applied, and the extent to which broadcasters are contributing to the system,” says the Guild’s release.
"This information is critical for analytical purposes. Without this data, industry stakeholders cannot properly participate in the public process," said Brian Anthony, DGC national…
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COVERING THE CANADIAN retail scene as a reporter/editor in the 1990s, right about when Wal-Mart bought what was left of Woolco and began its major Canadian push, the concept of a “loss-leader” crept into the mainstream lexicon.
Basically, the loss-leader is the carrot on the stick to help get a consumer in the store and hopefully buy more than just the carrot. The ridiculously low-priced items on the front of a flyer and found at the end-cap on store aisles – like 50-cent motor oil or a case of bottled water for two bucks, or the various dirt-cheap thingies…
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GATINEAU – Licensing a new network based on the fact that it is promising to air its content in high definition is not a good enough reason to add to an already crowded TV market, interveners told the CRTC today during its hearing into licensing a pair of new HDTV broadcasters.
“Ultimately, HD is just a technical format,” said Rael Merson, president and CEO of Rogers Broadcasting, who noted that most Canadian broadcasters are offering many hours of high definition content already. “It is quality content, not technology that drives demand,” added Marie Griffiths of intervener CHCR.
Entrepreneur John…
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GATINEAU – Just like fictional detective John McClane has always been the wrong man in the wrong place at the wrong time, Canadian Association of Broadcasters president and CEO Glenn O’Farrell had a similar way of describing the two over-the-air high definition license applicants on Tuesday:
“Put simply, we believe these are the wrong applications, for the wrong licences, at the wrong time,” he said.
HDTV Networks is a bid for a national over-the-air broadcast network with transmitters in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal and Halifax. YES TV is a license request for a Toronto-only high…
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TORONTO – While the digital transition is not coming to Canada until 2011, we have the benefit of learning from how the U.S. cable operators and programmers will manage and are managing this consumer impacting event.
“Join this teleseminar to learn the strategies and the tactics being planned by our friends to the South,” says CTAM Canada.
What does the digital transition mean for cable companies, content providers and consumers? Find out by coming to one of five locations across Canada which will show the CTAM Teleconference.
The speakers are: Sam Howe, Executive Vice President and Chief Marketing Officer,…
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DARTMOUTH – Supplier Arcom has announced Lotha James is now territory manager of sales – central and western Canada
James “brings a wealth of knowledge in the wireless and CATV markets and will nicely complement our depth in the telecom and enterprise networks markets. He will work closely with our regional managers, located in Ottawa and Vancouver to expand our service and product offerings in his territory,” says the Arcom release.
James began his career in the telecommunications industry in 1979 with Rogers Cable. After ten years as primarily a headend technician he ventured into the supplier distribution side…
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GATINEAU – “The CTF is gratified that the great majority of interveners strongly support the Canadian Television Fund and emphasize that one of the Fund’s greatest strengths is its adaptability to new challenges faced by the industry,” said Douglas Barrett, chairman of the board of the Canadian Television Fund, in closing the week-long hearing on the future of the fund today.
“When considering changes to the industry’s funding system, the most critical objective is ensuring that, given that the competing demands of stakeholders in the production, broadcast, and distribution system, the interests of the Canadian public, including both taxpayers…
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