CALGARY – Look for the screaming E! all over the place for the next little while.
CanWest MediaWorks today announced details of its multi-city marketing campaign to support the cross-country re-branding of its CH channels to E!, which we reported on a few months ago.
Commencing today, running through network launch on Sept 7 and into fall ’07, “the E! Media Domination 2007 rollout represents one of the season’s most significant and aggressive marketing initiatives in Canada, featuring breakthrough creative executions and an exclusive buy of the country’s best major market advertising properties,“ says the CanWest press release.
The…
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IF THERE HAS BEEN a Canadian television channel that has struggled more with its programming, carriage, ownership and identity than OUTtv, which began its life in September 2001 as Pridevision, we don’t know of it.
The original category one digital specialty service license went to a surprising place to begin with. The CRTC, preoccupied at the time with trying to uplift smaller broadcasters, gave the must-carry digital license to what then was Headline Media, the owners of what has become The Score, a straight-male all-sports station where no one had experience in the gay community.
Granted, Headline did partner…
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TORONTO – Rogers Wireless customers today have the option of adding a second phone line on their single handset as the company became the first provider in Canada to launch second voice line service.
The new feature is targeted at the small-to-medium business crowd by allowing customers to conduct business over one line, and personal calls over the other, if they wish. Entrepreneurs with one or more businesses can also benefit by dedicating a line to each business. Also, subscribers to SVLS will be able to access all the wireless features they have on their primary line directly on…
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OTTAWA – It’s only a $700,000 piece of punctuation.
That’s the assessment that came Monday after the CRTC sided with Rogers Cable over its unusual row with Aliant over a pole attachment contract that turned sour over the placement of a single comma.
Over a year ago, Aliant ended a five-year pole attachment contract early, saying that one clause of the contract, with a poorly placed comma, actually said the company could end its contract with Rogers any time it wished, with a year’s notice. The contract called for Rogers to pay the CRTC-mandated rate of $9.60 per…
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HALIFAX – EastLink today continued its consolidation of eastern cable companies by agreeing to purchase RuSh Communications, which owns cable systems in the Annapolis Valley and other rural Nova Scotia regions.
Terms of the deal were not disclosed but the purchase will close on September 1st, 2007, EastLink said today.
"We’re excited about this purchase because it allows us to expand EastLink’s footprint in Nova Scotia and build an even stronger presence," said Lee Bragg, Co-CEO of EastLink. " We look forward to providing our new customers with the communications and entertainment options that have become synonymous with the…
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NEW YORK – Rogers Cable led all cable companies with four first place wins in the NAMIC (National Association for Multi-ethnicity in Communications) 2007 Excellence in Multi-cultural Marketing Awards (EMMA) competition.
Spotlighting best practices in multicultural marketing, the awards will be presented on Monday, September 17, 2007 during a special session of the 21st Annual NAMIC Conference, Diversity 2.0: The New Protocol. Taking place at the Hilton New York Hotel in Manhattan, the three-day conference is scheduled for September 16-18, 2007.
Recognizing the cable industry’s commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries are judged within…
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TORONTO – Rogers Wireless has expanded its much-marketed MY5 service to Canada-wide calling and has also launched a MySpace Mobile subscription service on a selection of its mobile phones.
"We are very excited to work with MySpace, global leader in social networking with 4.1 million users in Canada," said John Boynton, senior vice-president and chief marketing officer, Rogers Wireless. "Back-to-school is a very busy social scene and with MySpace Mobile on wireless phones, customers have even more ways to stay in touch."
MySpace Mobile is a made-for-mobile social networking application which provides Rogers customers the ability to manage the…
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OTTAWA-GATINEAU – Ten-digit dialing will come to the 418 area code on in 13 months, the CRTC announced today.
The transition to 10-digit dialing will be gradually implemented beginning on June 21, 2008, and become mandatory by September 12, 2008.
Also, effective September 19, 2008, a new area code will be introduced in the region currently served by area code 418. Customers seeking new numbers in this area code could be given a number starting with area code 581.
"These measures are being taken to prevent the exhaustion of telephone numbers in the area code 418 region. The Canadian…
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TORONTO – Saying that the proposed sale of Alliance Atlantis violates Canadian media foreign ownership rules, the Coalition of Canadian Audio Visual Unions has told the CRTC the deal must be stopped.
CanWest Global Communications and Goldman Sachs agreed in January to acquire specialty broadcaster Alliance Atlantis for $2.3 billion in an unusual deal which will see Goldman provide most of the equity and retain ownership of the CSI TV show franchise while CanWest would get control of the Alliance Atlantis specialty channels. A new company which would contain the CanWest TV assets and those from AA, whose board…
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TORONTO – Personnel substitutions are the name of the game this off-season at Canada’s most venerable sports property as new on-air faces and a new executive producer will take Hockey Night In Canada into the 2007-08 National Hockey League Season.
Still-new executive director of CBC Sports, Scott Moore, has wasted little time overhauling parts of the broadcast, and may have rebuilt the on-air duo he once had when he was in charge at Rogers Sportsnet in Jim Hughson and Craig Simpson.
While Hughson was already on board, Simpson – who had been an Edmonton Oilers assistant coach since…
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