TORONTO – If everyone agrees the deployment of advanced advertising, finely targeted advertising, is a damn good idea that should yield a nice, new burst of revenue, why can’t the industry pull it off?
That was the question I had in my head prior to Tuesday morning’s CTAM Canada panel discussion on the topic held in Toronto at the Velma Rogers Graham Theatre. I’ve heard the players who spoke on this topic at other events and have chatted with most of them in person, too, on this topic.
Invidi Technologies, which led off the morning with a presentation on…
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OTTAWA – The CFTPA has added one of the architects of the Canada-U.S. free trade agreement, Gordon Ritchie, to its negotiating team, just prior to beginning talks on program rights deals with the major private over-the-air television networks, as well as CBC.
“Gordon’s wealth of experience and sound judgment will be invaluable to us as we sit down with CTV, Canwest Global, Rogers and CBC to negotiate more equitable trading terms with our broadcaster partners that reflect the realities facing independent Canadian producers,” said Canadian Film and Television Producers Association chair Sandra Cunningham, in a release.
According to the…
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MOST OF THE MEDIA coverage and blog writings and newsgroup postings and Facebook rantings are made up of ill-informed opinion masquerading as facts, driven by scare-mongering types who fear an invisible big brother looking to crush their Internet experience.
The reality is that most of the information the general public has been consuming on the topics of Internet traffic and network neutrality is, well, hooey.
To try and counterbalance that, we went to someone working in the trenches, as it were, to help explain what is actually going on inside that vast cloud we call the Internet.
Tom Donnelly…
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TORONTO – CBC and TSN each announced the details surrounding their respective coverage of the 2008 Summer Olympics,, which begins August 8th.
In its final Olympics for a while (CTV owns the rights for the 2010 Vancouver Winter Games and the 2012 London Summer Games and will co-broadcast them with Rogers), CBC is pulling out all the stops, and will provide an unprecedented 2,400 hours of coverage.
Canadians will see the entire Games in high definition for first time ever
CBC’s broadcast of Beijing 2008 begins on Wednesday, August 6 at 4:45 a.m. ET on CBC Television and CBCSports.ca…
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TORONTO – It was one of the key topics under discussion during the CRTC hearing into new policies to govern broadcast distribution undertakings and CTAM Canada is about to hit the topic again for its members.
Advanced advertising, or targeted advertising, advertising within the VOD stream, or on PVRs, or split demographically, whatever you call it, it will all be on the table July 15th in Toronto.
The morning will begin with a presentation from David Downey, president and CEO of Invidi, a leader in the advanced cable advertising whose platform is being deployed by major American MSOs right…
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TORONTO – Top line results from the Canadian radio ratings across Canada won’t cause too many PDs to break into a sweat.
A few top line (A12+) ratings share highlights:
* Cogeco’s CJMF-FM 93.3 (Rock and Talk) saw a nice spike to a rating of 13.8, up from its S1 showing of 10.8 and well ahead of a year ago, when it came in with a 7.1 showing
* Astral’s English-language Montreal rock station, CHOM-FM rebounded in the ratings to an 11.8 in this book. That’s up from S1’s 9.9 rating but still well off S2 2007’s 14.
*…
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OTTAWA – A review of broadcasting in new media is utterly unnecessary, says an unprecedented joint submission to the CRTC by Canada’s largest Internet service providers.
Friday was the deadline for submissions on PN 2008-44, which only asked for comments on what the scope of any future proceeding on Canadian broadcasting in new media might be. The Commission wants advice on what questions it might ask when it decides to undertake a review of what new media is doing to broadcasting and what Canadian regulations might have to say about it. At this point, it doesn’t want to…
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TORONTO – It might be cold comfort to critics of the CBC’s decision earlier this year to disband its orchestra but CBC Radio 2 said today it will increase its commissions budget by $50,000, bringing 2008’s allocation up to $170,000 in total.
"We are excited to be putting more money towards the creation of original compositions from some of Canada’s most talented musicians. These funds will allow us to work with artists and orchestras throughout the country in creating original and engaging pieces of music for Canadian’s to enjoy," said Mark Steinmetz, director of music for CBC Radio, in…
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CUPERTINO and TORONTO – Apple said today it sold over one million new iPhones over the weekend in a global launch of the latest generation of the well-designed little gadget/cell touch-screen phone.
The iPhone went on sale simultaneously on July 11 in 21 countries, many of which, like Canada, were getting the handset in their market for the first time.
iPhone 3G is now available in 21 countries: Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, U.K. and the U.S.
“iPhone 3G had a stunning opening weekend,”…
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TORONTO – Sounding not unlike the advice sometimes given in its namesake magazine (er, not that we’d know for sure…) Corus Entertainment CEO John Cassaday said he isn’t willing to “settle” for an average distribution deal when it comes to the company’s youngest digi-net, Cosmopolitan TV.
While the channel is carried by corporate relative Shaw Communications as well as Bell ExpressVu, neither Rogers Cable nor Cogeco Cable in the east, for example, carries the channel, which was launched on Valentine’s Day this year, and was profiled by Cartt.ca.
While Cassaday wasn’t specific about the carriage terms Corus is demanding…
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