EDMONTON and CALGARY — Rogers has expanded its personalized mobile retail experience, Rogers Pro On-the-Go, once again, with today’s announcement the service will begin rolling out in Edmonton and Calgary starting tomorrow.
As Covid-19-related restrictions in Alberta continue to ease, Rogers says it has accelerated the expansion of Pro On-the-Go to give customers in Edmonton and Calgary another way to get a new phone as soon as the same day of order and expert support to set it up, at no extra cost.
The service will launch in select Edmonton and Calgary neighbourhoods tomorrow and will expand throughout both cities in…
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TORONTO — Sportsnet and Team Canada today launched a new six-part digital series, Athlete2Athlete, featuring one-on-one conversations between some of the country’s top athletes who go beyond the sports headlines to have in-depth discussions designed to motivate and unite Canadians.
The series will touch on the impact of Covid-19 on sport and tackle important social issues such as racism, mental health and LGBTQ2S+ inclusivity to reveal just how powerfully sport connects us all, says the news release.
Airing every Thursday, the eight-minute Athlete2Athlete episodes will be available online at sportsnet.ca and Sportsnet’s YouTube channel. Episodes will also be…
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By Ahmad Hathout
OTTAWA – During one of the CRTC’s most anticipated hearings earlier this year, Telus CEO Darren Entwistle appeared before the Commission reviewing impending changes to the wireless industry and warned mandating new entrants without facilities to ride on the networks of the incumbents would mean many jobs lost, philanthropic spending slashed and reductions in investments.
It was a defining moment during the hearing. Drawing the attention of national media and critics on social media, it encompassed for some the realities of the competitive delicacy of the industry; for others, it was viewed as a baseless threat…
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By Etan Vlessing
TORONTO – Millions of Canadians have apparently made a fort out of their throw blankets and sofa pillows as they binge-view New Amsterdam and Prodigal Son until the Covid-19 crisis blows over, judging by Corus Entertainment’s virtual Upfront presentation to advertisers on Tuesday, with the tagline “Corus From the Couch.”
“Our collective experience with this pandemic has certainly been existential… But now, more than ever, it’s important to invest in building your brand,” Corus CEO Doug Murphy said from his own couch (pictured) while touting Pottery Barn pillows costing $24.99 each.
The message from Murphy to sheltering brand marketers…
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By Etan Vlessing
TORONTO – Each June the Canadian fall upfront presentations traditionally allow broadcasters to sell advertisers on their returning hit dramas and comedies for broad mainstream audience reach.
While CTV’s virtual Homefront presentation on Tuesday was long on clips from returning hit shows like This is Us, Grey’s Anatomy, The Masked Singer and Amazing Race Canada, advertisers know Canadians increasingly stream their favourite TV shows and are devoting more dollars to digital media, search and social media platforms. Until recently, broadcasters have been hard-pressed to offer real-time ad outcome reporting for linear TV households.
So it was welcome news…
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CANADA’S TRADITIONAL CABLE companies have banded together on a new website to promote the reliability of their networks to customers across the country.
The networksyoucancounton.ca website, registered to Quebecor’s TVA Group, displays the logos of Cogeco, Eastlink, Rogers, Shaw and Videotron, with links to each service provider.
“We know how important it is to have networks you can count on,” reads the website.
“We provide high-speed Internet access to more than 6.9 million Canadian households and businesses across the country, including in rural, remote, and Indigenous communities,” it continues. “Our physical networks — built, maintained, and upgraded over many years at…
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By Etan Vlessing
TORONTO – The L.A. screenings went quick and quietly and virtually this year for Rogers Sports and Media, but there’s big moves afoot elsewhere with the broadcaster.
The annual Hollywood shopping spree for Citytv came and went with only four new shows purchased from studio suppliers for simulcast, while another 21 shows are returning for the fall and mid-season campaigns. “We had a tremendous amount of success in a number of places,” Hayden Mindell, vice president of television programming at Rogers, told Cartt.ca as he stressed stability for the Citytv schedule after most U.S. networks besides Fox chose…
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TORONTO — Sportsnet is launching a new interview series, Top of Her Game, which will celebrate and profile female leaders in sport and culture, Rogers Sports and Media announced Monday.
Hosted by Tara Slone, the weekly 30-minute show will premiere Sunday, June 28 at 6:30 p.m. ET/3:30 p.m. PT on Sportsnet One and Sportsnet Now with an in-depth discussion with WWE’s Stephanie McMahon and Charlotte Flair.
In addition to the weekly televised episodes airing on Sundays over the next several weeks, the interviews will also be available online the following day on sportsnet.ca and Sportsnet’s YouTube channel.
“When it comes…
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TORONTO — Citytv’s Cityline announced Monday the show’s Tracy Moore will host a new limited digital series, Live: #CitylineReal on Race, where she will tackle important discussions on race and inequality in Canadian society.
Premiering tomorrow at 3 p.m. ET/noon PT, the weekly series will run until July 21, with new 30-45 minute episodes airing live every Tuesday afternoon exclusively on Cityline’s YouTube channel.
“We’ve been looking for a format that would support open and honest learning sessions on race in Canada for a while. We’ve found it with Live: #CitylineReal on Race,” said host Tracy Moore, in the Continue Reading
By Ken Kelley
OTTAWA – In an already competitive landscape where ad dollars are becoming tougher to secure, the Covid-19 pandemic piled yet a new challenge on top of several long-simmering issues for independent broadcasters in the country.
Appearing virtually before the Standing Committee of Finance, Luc Perreault, an advisor to Stingray (and former Pelmorex executive), outlined the challenges the Independent Broadcast Group (IBG), a consortium of 10 independent Canadian TV broadcasters, have seen over the last three months.
“We estimate the broadcast advertising market has shrunk by 50%, or more since January,” Perreault said. “Before Covid-19, the Canadian ad market was…
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